Uncover a unique collaboration where
Swiss engineering meets BOSS elegance.
Discover the Collection

The Icon Arrives in the UAE: Laurastar Smart U 1980

Elegant 1980 Design
Celebrating Laurastar’s heritage, this model features premium retro styling
Dry Microfine Steam
Go beyond ironing – DMS steam eliminates 99.99% of bacteria and viruses, and 100% of dust mites*, ensuring fresh, hygienic clothes and healthier living spaces.
Smart Connectivity
Integrated Bluetooth technology connects to the Laurastar mobile app
Active Board System
Equipped with built-in vacuum and fan functions that automatically hold garments in place and prevent creases, ensuring flawless, professional-grade results every time.
Laurastar Smart U 1980 Limited Edition

Where Innovation Meets Elegance

Experience the power of Swiss precision with the Laurastar Smart U 1980. Its advanced Dry Microfine Steam and intelligent active board deliver flawless, hygienic results bringing professional garment care to your home.

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Presenting Lift Swiss Limited Edition

3-in-1 Functionality
Iron, smooth, and disinfect with one compact system. Laurastar Lift Red makes caring for clothes and home textiles effortless
Dry Microfine Steam
Go beyond ironing – DMS steam eliminates 99.99% of bacteria and viruses, and 100% of dust mites*, ensuring fresh, hygienic clothes and healthier living spaces.
Quick & Easy to Use
Ready to start in just 3 minutes, the Laurastar Lift Red is built for convenience. Lightweight and easy to store, it fits seamlessly into your home routine.
Versatile Ironing Options
Switch seamlessly between flat ironing and vertical steaming. Perfect for quick touch-ups on hanging garments or detailed ironing sessions on a board.
Laurastar Lift Swiss Limited Edition

Perfecting Garment Care, Worldwide

From Switzerland to the UAE, Laurastar delivers premium steam systems that smooth, refresh, and sanitise, combining innovation, elegance, and effortless performance in every home.

Discover Steam Redefined
All-In-Ones

Iron in half the time

For flawless results in half the time, trust Laurastar’s all-in-one system. Clothes are smoothed, refreshed, and restored - thanks to our active board, pro iron, and exclusive DMS Steam.
Discover our Ironing System
Steamers

Iron, Steam, Refresh

Laurastar steamers combine ironing, steaming, and purification in one elegant solution. Powered by exclusive Dry Microfine Steam, they deliver flawless garment care—effortlessly elevating your wardrobe and home.
Discover Laurastar Lift 3-in-1
Feature

Discover Laurastar IZZI Plus

IZZI is a garment and hygienic steamer that efficiently and naturally steams your clothes and disinfects your home. Thanks to the power of its Dry Microfine Steam (DMS), IZZI instantly removes creases on all textiles, even the most delicate ones, from your outfits to soft furnishings like sheets and curtains.
Explore Izzi Plus
Testimonials

What Our Customers Say

Real feedback from our customers sharing their experiences with our products and service.
5.00

"I can't rave enough about my Laurastar Izzi! It's not just for clothes; this thing disinfects my whole home! It cleans my Sofa, my clothes, my child's pram and my car!"

Emily Torres
Graphic Designer
5.00

"My Laurastar Lift is fantastic! It's so versatile, letting me iron on the board or just steam clothes on a hanger"

Michael Chen
Software Engineer
5.00

"I love my Smart U! I used to dread ironing, but the automatic steam and smart features make it so easy.

Buyer's name
Buyer's position
5.00

"I can't rave enough about my Laurastar Izzi! It's not just for clothes; this thing disinfects my whole home! It cleans my Sofa, my clothes, my child's pram and my car!"

Emily Torres
Graphic Designer
5.00

"My Laurastar Lift is fantastic! It's so versatile, letting me iron on the board or just steam clothes on a hanger"

Michael Chen
Software Engineer
5.00

"I love my Smart U! I used to dread ironing, but the automatic steam and smart features make it so easy.

Buyer's name
Buyer's position
Featured product

This Week's Highlight

This week’s standout product, chosen for its exceptional quality and innovation.

Laurastar IZZI Plus Steamer

AED 3,799.00
AED 3,799.00
AED 3,799.00
Shipping calculated at checkout.
24 In Stock
  • Steamers
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LauraStar UAE

Your Questions, Answered

Everything you need to know about our premium Swiss garment care systems, right here in the UAE.

Laurastar’s Swiss-engineered Dry Microfine Steam smooths wrinkles, sanitises fabrics, and is safe for all materials, from silk to denim, without leaving clothes damp.

Order directly from Laurastar.ae for fast local delivery, genuine products, and a 2-year warranty

Free delivery across the UAE, usually within 2 working days (often next-day in Dubai).

Yes, most models are ready in 3 minutes, use one safe temperature for all fabrics, and have simple anti-scale cartridge maintenance.

Laurastar Exclusive Covers

Unique Styles

Laurastar ironing board covers combine elegant design, superior comfort, and optimal steam flow. Crafted from 100% cotton with plush foam padding, they fit most boards securely and are machine washable for lasting performance.
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