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Beautify and purify your life

Taking care of the beauty and hygiene of both your clothes and your home is what we have been doing as a Swiss family business for over 40 years. We are Laurastar and our mission is to make your life more beautiful and your home healthier.

A Swiss Family Business

First and foremost, Laurastar is a story of family. It began in 1980 with Jean Monney, a visionary Swiss entrepreneur. In 2019, his children Julie and Michael Monney took over the company as co-CEOs and continued the legacy of innovation, design, quality and passion instilled in them by their father. Today, the Swiss family business is based in Châtel-St-Denis, Fribourg. It has become the world leader in high-quality steam systems and works every day to make your life more beautiful and your home healthier.

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Over 40 years of expertise

Always striving for excellence, the Swiss company is constantly innovating to push the boundaries of perfection and develop new exclusive technologies. A constant demand for the highest quality, precision and aesthetics: this is how Laurastar makes it easy for you to get unique and life-changing results.

Presentation of the All-In-One Ironing Systems

For perfect results in half the time, trust Laurastar’s all-in-one ironing systems. The original beauty of your garments will return, effortlessly. Fibres are smoothed, plumped and cleaned, in a way that is both natural and long lasting. The secret? The combination of an active ironing table, a steam generator and a professional iron that reinvents ironing!

Featuring a vacuum and blower system, the table is your ally when it comes to avoiding creases and wrinkles. Whether you're ironing horizontally on the board or steaming vertically on the hanger, your clothes will be impeccable. Laurastar continues to produce innovative designs so that you can easily take care of your garments and fabrics, all while naturally disinfecting them thanks to the hygienic properties of its high pressure Dry Microfine Steam (DMS).

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Laurastar Dry Microfine Steam (DMS) Technology

Dry Microfine Steam (DMS) is an exclusive Laurastar technology developed by our engineers in Switzerland. Heated up to 160°C, well above boiling point, and propelled at a speed of up to 129km/h, Laurastar DMS possesses unique properties for unmatched results. Whether you want to beautify your clothes or sanitise your home, DMS steam guarantees performance, fabric care and hygiene. An exclusive and natural Laurastar technology that will help you avoid chemical products. Beautify and purify your life!

Over 40 years of expertise

For four decades, we have worked passionately to earn the trust of our customers. Laurastar's excellence is based on exclusive and innovative technologies, Swiss expertise and the precision of our engineers, as well as on the ergonomic, aesthetic and distinctive design of our products. Ahead of our time, we provide high-quality products for a unique result and exceptional performance. Excellence is complex, but it makes your life easier. Here’s how.

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Dry Microfine Steam

It stands at the heart of our expertise and is present in all our products for ironing, steaming, and purifying. Laurastar Dry Microfine Steam (DMS) is an exclusive technology developed by our engineers in Switzerland.

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Exclusive Technologies

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Optimal Ergonomics

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Innovative in Our Categories

Dry Microfine Steam
Exclusive Technologies
Optimal Ergonomics
Innovative in Our Categories

To beautify Your Life

Laurastar DMS takes care of the beauty of fabrics. Its gentle action on the surface is just as effective when it gets deep into fibres to beautify and purify them. It naturally and carefully plumps up all fabrics, even the most delicate ones such as wool or angora, and strengthens the fibre, ensuring that it spreads throughout the entire fabric. As for your surfaces and personal items, the use of DMS steam as an alternative to chemicals is just as effective and ensures that the integrity of the material is fully preserved. Laurastar has mastered the use of steam and heat to make your life more beautiful. We distil our unique expertise into increasingly simple movements.

Responsibly and sustainably

Respect for each other, the environment and our planet is essential to Laurastar. We are committed to doing our bit to make change happen. We have adopted a human resources policy where everyone is equal and can develop within a family business that promotes diversity and inclusion. Together, we are committed to fighting against planned obsolescence by creating robust, quality and repairable products, designed to accompany you for a whole generation. We want to contribute to a more sustainable world by also offering an effective alternative to chemicals, a natural technology present in all our products: Dry Microfine Steam. This unique steam restores the original beauty of objects and clothes to ensure they last longer. To preserve our world. And to protect you and your loved ones.

Stop Obsolescence

Stop Obsolescence

With our innovation and Swiss engineering excellence, we have designed products that last: robust and high quality, thoroughly tested, and guaranteed repairable for at least 10 years.

A natural Alternative

A natural Alternative

The quality and reliability of Laurastar products is well known, but we take it even further: beyond satisfying our customers, we are committed to earning their trust.

More Sustainable Fashion

More Sustainable Fashion

We believe in more sustainable, respectful and innovative fashion. We support those who share our ambition for more responsible consumption.

Stop Obsolescence

Stop Obsolescence

With our innovation and Swiss engineering excellence, we have designed products that last: robust and high quality, thoroughly tested, and guaranteed repairable for at least 10 years.

More Sustainable Fashion

More Sustainable Fashion

We believe in more sustainable, respectful and innovative fashion. We support those who share our ambition for more responsible consumption.

A natural Alternative

A natural Alternative

The quality and reliability of Laurastar products is well known, but we take it even further: beyond satisfying our customers, we are committed to earning their trust.

Trusted Worldwide

Chosen by discerning customers across the globe who expect more from their garment care systems.

Best steam for quick use it gets my shirts and suit new in 30 sec

Talal Aziz

What a great product. I didn't expect the results. Also saves me so much time

Phil Parsons

I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.

Mohammed Ayub

The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!

Lianli

Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.

Evan L

Best steam for quick use it gets my shirts and suit new in 30 sec

Talal Aziz

What a great product. I didn't expect the results. Also saves me so much time

Phil Parsons

I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.

Mohammed Ayub

The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!

Lianli

Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.

Evan L

Best steam for quick use it gets my shirts and suit new in 30 sec

Talal Aziz

What a great product. I didn't expect the results. Also saves me so much time

Phil Parsons

I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.

Mohammed Ayub

The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!

Lianli

Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.

Evan L

Best steam for quick use it gets my shirts and suit new in 30 sec

Talal Aziz

What a great product. I didn't expect the results. Also saves me so much time

Phil Parsons

I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.

Mohammed Ayub

The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!

Lianli

Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.

Evan L