Masterpieces of performance: The LAURASTAR Range
Premium ironing and steaming solutions, engineered in Switzerland for exceptional results.
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Why Laurastar?
World leader in high-quality steam systems since 1980. Swiss-engineered to beautify your clothes and purify your home, naturally.
Dry Microfine Steam
Laurastar Dry Microfine Steam (DMS) stands at the heart of Laurastar's expertise and is present in all Laurastar products for ironing, steaming, and purifying. Laurastar DMS is an exclusive technology developed by engineers in Switzerland. Laurastar DMS offers unique benefits in performance, fabric care, and hygiene. Completely natural, it beautifies your clothes with unmatched results and purifies your home effectively, without the need for chemicals.
Swiss engineering and design
Stop obsolescence
Compare Laurastar Products
Every Laurastar product delivers exceptional results. The difference lies in how and where you iron, steam or purify.
IRON
Active Ironing Board
(Built-in fan & vacuum system)
3D Active Soleplate
Lift Xtra/Plus
Pulsed Steam
Smart U
Lift Xtra/Plus
Sensteam Technology
Smart U
Connectivity
(App)
Smart U
STEAM
Vertical Steaming
Portable & Compact
Travel-friendly
IGGI
PURIFY
Hygienic DMS Steam
Eliminates 99.9% bacteria & viruses
Chemical-free
Beautify and Purify Your Life
From ironing
everyday ironing into a refined and premium experience.
to steaming and purifying,
Laurastar takes care of your clothes and your home, naturally, effortlessly, and with results that last.
Trusted Worldwide
Chosen by discerning customers across the globe who expect more from their garment care systems.
After having standard steam irons we decided to get something a bit better. Purchased the Laurastar as love the design and the fact it has a filter built in.
Alexander James Amin
This iron is pricey, but the best I've ever owned! It reduces my ironing time.
Rachel M
Very good product, arrived nicely packed. Includes a wire holder, which was a surprise. Overall works perfectly.
Anna P
Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.
Evan L
The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!
Lianli
I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.
Mohammed Ayub
What a great product. I didn't expect the results. Also saves me so much time
Arshad Hirani
Best steam for quick use it gets my shirts and suit new in 30 sec
Talal Aziz
After having standard steam irons we decided to get something a bit better. Purchased the Laurastar as love the design and the fact it has a filter built in.
Alexander James Amin
This iron is pricey, but the best I've ever owned! It reduces my ironing time.
Rachel M
Very good product, arrived nicely packed. Includes a wire holder, which was a surprise. Overall works perfectly.
Anna P
Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.
Evan L
The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!
Lianli
I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.
Mohammed Ayub
What a great product. I didn't expect the results. Also saves me so much time
Arshad Hirani
Best steam for quick use it gets my shirts and suit new in 30 sec
Talal Aziz
After having standard steam irons we decided to get something a bit better. Purchased the Laurastar as love the design and the fact it has a filter built in.
Alexander James Amin
This iron is pricey, but the best I've ever owned! It reduces my ironing time.
Rachel M
Very good product, arrived nicely packed. Includes a wire holder, which was a surprise. Overall works perfectly.
Anna P
Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.
Evan L
The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!
Lianli
I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.
Mohammed Ayub
What a great product. I didn't expect the results. Also saves me so much time
Arshad Hirani
Best steam for quick use it gets my shirts and suit new in 30 sec
Talal Aziz
After having standard steam irons we decided to get something a bit better. Purchased the Laurastar as love the design and the fact it has a filter built in.
Alexander James Amin
This iron is pricey, but the best I've ever owned! It reduces my ironing time.
Rachel M
Very good product, arrived nicely packed. Includes a wire holder, which was a surprise. Overall works perfectly.
Anna P
Definitely one of the best steam iron on earth you can find. I particularly like The fact that even it is a steam iron, it is extremely hot that work just like traditional non-steam iron, the best of both worlds combined.
Evan L
The most beautiful iron I’ve ever seen and functions beautifully. Both style and function have not been sacrificed. Really good for steaming. Decent amount of water in the carrier. And the iron has good weight to it Love!
Lianli
I’ve been using the Laurastar IZZI Plus for a few weeks now, and overall, I’m really impressed. The dry steam is good for clothes, curtains, and sofas—it genuinely feels like things are cleaner and fresher.
Mohammed Ayub
What a great product. I didn't expect the results. Also saves me so much time
Arshad Hirani
Best steam for quick use it gets my shirts and suit new in 30 sec
Talal Aziz